Being a micro-influencer: an unsustainable activity for young people
1Some 62.2% of the micro-influencers who participated in the study feel unsatisfied with the pay that they receive in relation to the time that they devote to producing contents for their profiles.
2Micro-influencers devote, on average, 45 hours per month to their Instagram profile, and they invest three hours in creating a publication. Per publication, they receive 102 euros on average, although not all of them earn money for their posts.
3It can take each of them up to eight years to consolidate their own profile on Instagram as a micro-influencer and thus be able to generate income for the publications that they post on this social media network.
4Micro-influencers guarantee a better conversion into sales for advertising campaigns and they have a major capacity for building bonds between brands and their followers. The added value of their activity is the engagement that they generate with their community, an essential element in the digital advertising market, as it enables the interaction between influencers and users to be evaluated.