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Interview

Going Viral,
by Ester Lázaro

Interview

What does a virus have in common with an idea?


A virus uses the resources of its host to replicate itself and spread. Ideas, information, news, etc. jump from one mind to another and, in this way, they replicate themselves and spread. Virality is a dynamic of ideas, but it has a lot of parallels with the biological dynamics of viruses. In this interview, we will find out what lessons we can carry over from biology to sociology and psychology to tackle this phenomenon which is now of a pressing matter. la información, las noticias… saltan de una mente a otra, y de esa manera se replican y se propagan. La viralización es una dinámica de las ideas, pero guarda muchos paralelismos con las dinámicas biológicas de los virus. En esta entrevista, descubrimos qué lecciones podemos transportar de la biología a la sociología y la psicología para afrontar este fenómenos, de importancia crucial hoy en día.

Scientific direction: Carlos Javier González Serrano | Audiovisual production: La Diferencia

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