Santiago Giraldo-Luque, Isabel Villegas-Simón, Universitat Autònoma de Barcelona; Alessandro Bernardi, Social Elephants; Cristina Fernández-Rovira, Universitat de Vic-Universitat Central de Catalunya;
Does it pay to be a micro-influencer? Some 62% of those interviewed in this study are dissatisfied with their earnings in relation to the impact that they generate in their communities.